Print and mail solutions made simple
Miller’s Print and Mail, Inc. has over 30 years of experience in the direct mail industry. With a tenured, friendly, and knowledgeable team, we can help you with your direct mail projects. From choosing or purchasing your data, to deciding the postage class based on cost or arrival time, we can help you with every detail of your campaign. We stay up to date on the postal rules and regulations so you don’t have to. Being a full-service letter shop, we can help you create and print a one of a kind mail piece specifically tailored to your clientele. Whether it is a postcard, self-mailer or booklet, print and mail with us to save time and money.
Direct Mail Services
With our highly trained staff we offer addressing, folding, inserting, metering, tabbing, assembly, intelligent inserting, hand matching, etc… Miller’s is not just a letter shop though; we are also your partners in marketing and can help you design your whole campaign, or just a portion. We can help guide you all the way through your next direct mail project.
NCOA: National Change of Address
The US Postal Service has made National Change of Address (NCOA) mandatory for all discounted mailings. On average, 18% of your customer database moves every year. The mailing of Marketing Mail results in undeliverable mail being disposed of by the USPS unless you pay to have it sent back to you with an updated address.
Miller’s provides NCOA to keep your addresses in your database clean, and helps you keep track of your clients when they move to maintain a higher delivery rate.
Variable data marketing is combining a database with artwork to create a one-of-a-kind mail piece specifically tailored to your clientele. It could be a variable address or first name, or it could be as complex as every graphic on the piece being specifically tailored to the person receiving it. So many elements of a direct mail piece can be catered directly to your clientele using variable data personalization. Millers can show you how to optimize your personalization for the best response.
Using the best possible data for your mailing list can really make a difference in the response you receive. Millers can help you procure or select a mailing list, and also provide analysis after your mailing is completed. Our IT team will maintain your list to keep it clean and up-to-date through the removal of undeliverable/duplicate records, CASS Certification, and NCOA processing.
EDDM from the USPS is a great marketing tool for your business when you want to reach everyone in a certain geographical area. Every Door Direct Mail is a United States Postal Service program that gives you a discounted postage rate to send your postcards to an entire mail carrier route. If you have a business that can benefit everyone in your neighborhood (doctor’s office, restaurant, gym, health care, lawn service, etc…) you might want to look at blanketing a specific area near your business with EDDM postcards to get the word out. Miller’s will help you decide if EDDM is the best option for your business, or if you would be better served to target more specific demographics (homeowner, age, income, income, gender, etc…) to get the best response to your direct mail campaign.
Reach Every Neighbor:
Every Door Direct Mail has several benefits if you are looking to simply saturate an area with a mailing about your business.
- You get a discounted postage rate
- You do not need to purchase a mailing list
- You can send a larger postcard that stands out in the mail